INTELLIGENCE REPORT:
GEO PROTOCOL

THE SHIFT: SEO -> GEO EVOLVING

>> CLASSIFICATION: STRATEGIC_DIV | STATUS: ACTIVE

CURRENT STATE: The "Ten Blue Links" era is collapsing. Users now query LLMs directly for synthesized answers. We are transitioning from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO).

> SEO: OPTIMIZING FOR CRAWLERS
> KEYWORD DENSITY -> IRRELEVANT
> BACKLINKS -> SIGNAL NOISE
> -------------------------
> GEO: OPTIMIZING FOR LLMS
> ENTITY SALIENCE -> CRITICAL
> SEMANTIC AUTHORITY -> CRITICAL
> VISUALIZATION: GEO_NETWORK.PNG
GEO Network Visualization
TACTICAL EXECUTION
PROTOCOL: DIRECT ANSWER REQUIRED

To be cited, content must be formatted for machine ingestion via the "Answer First" methodology.

  • >> The Definition: Clear, concise definition of the topic in the first 50 words.
  • >> The List: Bullet points or numbered lists immediately following.
  • >> The Table: Structured comparison data where applicable.
PROTOCOL: KNOWLEDGE GRAPH
  • >> SameAs Schema: Link all social profiles and external citations.
  • >> About Schema: Explicitly define what the page is about using Wikidata IDs.
> VISUALIZATION: TACTICAL_FLOW.PNG
Tactical Flow Visualization
ENGINE TARGETS
OPENAI / CHATGPT

Focus on proprietary plugins and Bing index data. High emphasis on reputable, mainstream citations.

PERPLEXITY.AI

The "Answer Engine". Requires real-time data freshness and clear, scholarly sourcing.

GOOGLE SGE / GEMINI

Heavy reliance on Google's Knowledge Graph. YouTube video transcripts and reputable news sources are prioritized.

CLAUDE

Large context window analysis. Prefers comprehensive, well-structured long-form content over snippets.

> VISUALIZATION: ENGINE_TARGETS.PNG
Engine Targets Visualization
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